Bowers started out with the R&B boyband, Another Level, and went on to collaborate with True Steppers and Victoria Beckham. He also had a much publicised relationship with the glamour model, Jordan.

Dane anchored the R&B quartet Another Level. They had seven Top Ten singles in two years in the UK, including 1998's UK Number One "Freak Me"; and a platinum selling, self-titled debut album. 1999's Gold-selling Nexus followed, along with BRIT Awards nominations and the opening slot on Janet Jacksons European tour.

After the group split, Bowers wrote and fronted two UK Top Ten hits, for the UK Garage act Truesteppers in 2000, "Buggin'" and "Out Of Your Mind". The latter featured the first solo outing of Spice Girls, Victoria Beckham."Out Of Your Mind" reached number two, but was beaten to the Number one spot in a highly publicised "chart battle" by Spiller featuring Sophie Ellis-Bextor with "Groovejet (If this aint love)".

In 2001, two solo singles released under the simple moniker of 'Dane', "Shut Up And Forget About It" (allegedly written about his relationship with Jordan) and "Another Lover", both stalled at number nine on the UK singles chart. Bowers subsequently went on to focus on behind the scenes work, writing and producing, including a collaboration for Victoria Beckham's debut solo album, in the autumn of that year. He also ventured into presenting in 2002, co-hosting Popstars: The Rivals "Extra" show with the former Pop Idol contestant, Hayley Evetts.

More recently Dane has appeared on MTV’s Totally Boyband, in which five boyband members from past groups were modelled into a new singing act. The group featured him alongside Lee Latchford Evans of Steps, Jimmy Constable of 911, New Kids on the Block's Danny Wood and S Club's Bradley McIntosh.